The Mere Exposure Effect in Marketing: The Power of Familiarity 👋😊

I have never been a big fan of rap, until this moment, when i was scrolling though YouTube, I accidentally clicked on Eminem's "Venom. 🎵"

I didn't get it at all. Not even a single word. So, I quickly moved on and closed the video, not even a half minute listened.

But the twist is here, throughout the entire day, that song kept playing in my head non-stop.

I couldn't escape it! And to make things even weirder, I found myself subconsciously going back to listen to it again and again

The more i heard the song, the more its lyrics and the rhythm seeped into my brain, in the end found myself singing that song in the bathroom this morning(disgusting to hear🤢)

🙂Mere exposure effect

This is called the mere exposure effect, discovered by the American social psychologist Robert Zajonc. It is also known as familiarity principle.

It states that, “we develop our preferences for things solely because we are used to them.”

“songs that suck becomes so catchy over time”

In my case, once i got to know the song's existence, though i didn't like it, its endless loop seem to paying in my head made me familiar with the song and get used to it.

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